We created integrated animated visuals for the show, having for canvas the LED stage and part of the football field as a projection surface. Between the lighting and the complexity of the choreography, the visuals completed the show in a rich and dynamic way.
The experience was, as you can imagine, MIND BLOWING.
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| Close shot of the Gimme All Your Luv song (internet) |
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| Gimme All Your Luv view from the crowd |
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| 3D final render of the field getting swallowed under the stage, before getting comped |
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| Screenshot working in C4D for the field visual effects |
The craziest part probably is that this show, the most watched Super Bowl Halftime Show in history, was seen by ±114 million people !
I am truly ecstatic to have been working (and am still working) with such an amazing team.
Check out the making of from Moment Factory :